What is a shill?
In most cases, shill refers to someone who purposely gives onlookers, participants or “marks” the impression of an enthusiastic customer independent of the seller, marketer or con artist, for whom they are secretly working.
The word originally denoted a carnival worker who pretended to be a member of the audience in an attempt to elicit interest in an attraction.
In relation to Wall Street Bets and online investment forums a shill is someone who posts comments to drive a specific agenda.
Shills post comments to either encourage or discourage investors to purchase a stock. They also attempt to change the narrative of actual investors. They are called out as working for an independent agent, such as Wall Street or Main Street media.
”Shills are working overtime to demoralize you.”
“Beware those who are shilling other stocks claiming they are the next xyz!”
“The shills are out in droves! They are downvoting anything useful or positive.”